Carry around a mental health reminder and all your essentials wherever you go with our new Progress Over Perfection Tote!

The Backstories

Do you want to learn about the stories and meanings behind the symbols and messages on our site? We would love to share more. 

Fight in the Open Motto

Over 100 years ago, Mental Health America's founder, Clifford Beers, was told to start his mental health movement anonymously. In the face of naysayers, he replied, "I must fight in the open." He refused to give power to the shame and stigma surrounding mental illness.

To this day, Mental Health America honors this message and encourages everyone to do the same. Share this message and tell everyone that you choose to "Fight in the Open.". 

The Mental Health Bell: A Symbol of Hope

During the early days of mental health treatment, asylums often used iron chains and shackles to retrain people with mental illness. With better understanding and treatments, this cruel practice eventually stopped.

In the early 1950s, Mental Health America requested the discarded chains and shackles from asylums across the country. On April 13, 1953, at the McShane Bell Foundry in Baltimore, Md., Mental Health America melted down these inhumane bindings and recast them into a sign of hope: the Mental Health Bell.

B4Stage4 Philosphy 

Much of MHA’s work is guided by its Before Stage 4 (B4Stage4) philosophy – that mental health conditions should be treated long before they reach the most critical points in the disease process. When we think about diseases like cancer or heart disease, we don’t wait for years to treat them.

We start before Stage 4—we begin with prevention, identify symptoms, and develop a plan of action to stop and hopefully reverse the progression of the disease. Like other diseases, it is critical to address symptoms early and plan an appropriate course of action on a path towards overall health.

MHA Store Collobrations 

We are proud to partner with several artists and companies to create products that spread mental health awareness. All the of these inviduals and organizations are also dedicted to combating the shame and stigma surronding mental health concerns, and for that we are grateful! 

If you are an artist or company dedicated to supporting mental health and want to discuss a collobration, please contact